Click post title to view set of photos for Trey Songz Rocawear campaign.
This summer I had the opportunity to work with Trey Songz and Rocawear for their Autumn/Winter 2010 collection. Trey was in Washington D.C. for WPGC 95.5’s Birthday Bash performance and this shoot took place locally at the Washington D.C. St. Regis hotel as well as on the streets of Washington D.C. the day after.
This shoot was an insane production and security pulled out all the stops for Trey. We even had a motorcade bringing us through the DC streets during the day and at night for the shots on the mall and the last barbershop photos at an authentic barbershop that had been in business for decades upon decades.
The photographer, Anthony Mandler, is known for his intense imagery and direction on videos such as Ushers “OMG’, Rihanna’s “Russian Roulette”, and… well there are way too many videos to name what he has directed so click on his name above to check out his Wikipedia so you can learn all things Anthony Mandler. :) This guy is a genius and he’s also sweet enough to buy the entire crew ice cream off an ice cream vendor on The Mall who was in the process of getting kicked out (by our own police escorts) for not having a permit. lmao.
I didn’t have prior notice that Trey had a show coming out on BET and there was videotaping but I am still not sure if that was for the campaign or for the show. Gotta love the day of reality TV and never knowing when you will be caught on tv yourself. I have seen a couple of episodes of BET’s “Trey Songz: My Moment” and his team shown on that show are focused for sure. His assistant, manager, and everyone there (friends, cousins, countrymen, lol) were down to earth yet all business. I’m not sure how those two intertwine but you could catch moments of themselves between what needed to get done and it seemed like the perfect mix for the ride Trey is on right now.
Follow the link above to see the majority of Trey’s shoot that covers the first 32 pages of XXL Magazine and Vibe Magazine on stands now!
